Understanding Philanthropy : A Review of 50 Years of Theories and Research Export

@article{citeulike:2178426, abstract = {We present an overview of theories and research on charitable giving in economics, sociology, social psychology, and marketing from the past 50 years (1955-2005). We identify seven mechanisms as the most important forces that drive giving. The seven principles of philanthropy are: (1) solicitation; (2) awareness of need; (3) costs; (4) reputation; (5) psychological benefits; (6) changing the world; (7) confidence. We discuss each of these mechanisms and show how they are related to the findings of survey and experimental studies on philanthropy, and how practitioners can use them.}, author = {Bekkers, Rene and Wiepking, Pamala}, citeulike-article-id = {2178426}, citeulike-linkout-0 = {http://ics.uda.ub.rug.nl/root/Articles/2007/BekkersR-Philantropy/}, keywords = {charitable, economics, giving, philanthropy}, posted-at = {2007-12-29 03:01:39}, priority = {0}, title = {Understanding Philanthropy : A Review of 50 Years of Theories and Research}, url = {http://ics.uda.ub.rug.nl/root/Articles/2007/BekkersR-Philantropy/} }

TY - JOUR ID - citeulike:2178426 L3 - citeulike-article-id:2178426 N2 - We present an overview of theories and research on charitable giving in economics, sociology, social psychology, and marketing from the past 50 years (1955-2005). We identify seven mechanisms as the most important forces that drive giving. The seven principles of philanthropy are: (1) solicitation; (2) awareness of need; (3) costs; (4) reputation; (5) psychological benefits; (6) changing the world; (7) confidence. We discuss each of these mechanisms and show how they are related to the findings of survey and experimental studies on philanthropy, and how practitioners can use them. TI - Understanding Philanthropy : A Review of 50 Years of Theories and Research KW - charitable KW - economics KW - giving KW - philanthropy AU - Bekkers, Rene AU - Wiepking, Pamala UR - http://ics.uda.ub.rug.nl/root/Articles/2007/BekkersR-Philantropy/ ER -