New Product Adoption and Diffusion Export

@article{rogers:1976, abstract = {This paper summarizes what we have learned from research on the diffusion of innovations that contributes to understanding new product adoption, discusses how the background of diffusion research affected its contributions and shortcomings, and indicates future research priorities. Diffusion research has played an important role in helping put social structure back in the communication process. Network analysis and field experiments are promising tools in diffusion studies. The diffusion model has aided our understandings of the consumption of new products.}, author = {Rogers, Everett M.}, citeulike-article-id = {6055767}, citeulike-linkout-0 = {http://dx.doi.org/10.2307/2488658}, citeulike-linkout-1 = {http://www.jstor.org/stable/2488658}, doi = {10.2307/2488658}, issn = {00935301}, journal = {The Journal of Consumer Research}, keywords = {adoption, diffusion}, number = {4}, pages = {290--301}, posted-at = {2009-11-02 10:03:15}, priority = {2}, publisher = {The University of Chicago Press}, title = {New Product Adoption and Diffusion}, url = {http://dx.doi.org/10.2307/2488658}, volume = {2}, year = {1976} }

TY - JOUR ID - rogers:1976 L3 - citeulike-article-id:6055767 N2 - This paper summarizes what we have learned from research on the diffusion of innovations that contributes to understanding new product adoption, discusses how the background of diffusion research affected its contributions and shortcomings, and indicates future research priorities. Diffusion research has played an important role in helping put social structure back in the communication process. Network analysis and field experiments are promising tools in diffusion studies. The diffusion model has aided our understandings of the consumption of new products. IS - 4 JF - The Journal of Consumer Research SN - 00935301 EP - 301 TI - New Product Adoption and Diffusion PB - The University of Chicago Press VL - 2 SP - 290 KW - adoption KW - diffusion AU - Rogers, Everett PY - 1976/// UR - http://dx.doi.org/10.2307/2488658 ER -