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Unternehmen im Sog der Blogosphaere Export

by: Michael Keller
Computerworld, Vol. 205, No. 34. (26 August 2005), pp. 22-23.

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Weblogs werden in den USA beretis als strategische Form der Unternehmenskommunikation gefeiert. Hierzulande ist das Business-Blogging noch ein Nschenphaenomen, dem sich in erster Linie kleinere IT und Medienfirem widmen.


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