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Random copying, frequency-dependent copying and culture change☆ Export

Evolution and Human Behavior, Vol. 30, No. 1. (January 2009), pp. 41-48.

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cultural-transmission empirical evolution

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Previous evolutionary analyses of human culture have found that a simple model of random copying, analogous to neutral genetic drift, can generate the distinct power-law frequency distribution of cultural traits that is typical of various real-world cultural datasets, such as first names, patent citations and prehistoric pottery types. Here, we use agent-based simulations to explore the effects of frequency-dependent copying (e.g., conformity and anti-conformity) on this power-law distribution. We find that when traits are actively selected on the basis of their frequency, then the power-law distribution is severely disrupted. Conformity generates a “winner-takes-all” distribution in which popular traits dominate, while anti-conformity generates a “humped” distribution in which traits of intermediate frequency are favoured. However, a more passive frequency-dependent “trimming”, in which traits are selectively ignored on the basis of their frequency, generates reasonable approximations to the power-law distribution. This frequency-dependent trimming may therefore be difficult to distinguish from genuine random copying using population-level data alone. Implications for the study of both human and nonhuman culture are discussed.


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