We analyze the effect of cultural drift; modeled as noise; in Axelrod’s model for the dissemination of culture. The disordered multicultural frozen configurations are found not to be stable. This general result is proven rigorously in d =1; where the dynamics is described in terms of a Lyapunov potential. In d =2; the dynamics is governed by the average relaxation time T of perturbations. Noise at a rate r ≲ T -1 induces monocultural configurations; whereas r ≳ T -1 sustains disorder. In the thermodynamic limit; the relaxation time diverges and global polarization persists in spite of a dynamics of local convergence.