Feminism for Sale: Case Study of a Pro-Sex Feminist Business Export

@article{citeulike:464528, abstract = {This article is a case study of a woman-owned and -operated sexual products business, conceived in the midst of a fragmenting women's movement in 1977. The article tracks the evolution of pro-sex feminist ideology within this business during the past 22 years. Whereas most feminist organizations research focuses on nonprofit organizations and their relationship to the state, this study focuses on a political organization that depends on profits for survival. The voices in this study reveal the complexities of running an \"alternative\" business during the 1980s and 1990s and of balancing political ideals with profit needs. Ironically, as Toy Box and its consumer base grow (in response to capitalist pressures), more and more men and women are exposed to pro-sex feminism and buying into its philosophy. This contradiction is fundamental to the story of Toy Box's history and evolution.}, author = {Loe, Meika}, citeulike-article-id = {464528}, citeulike-linkout-0 = {http://www.jstor.org/stable/190437}, journal = {Gender and Society}, keywords = {consumption, gender, sex, thinknaughty}, number = {6}, pages = {705--732}, posted-at = {2006-01-13 17:43:48}, priority = {2}, title = {Feminism for Sale: Case Study of a Pro-Sex Feminist Business}, url = {http://www.jstor.org/stable/190437}, volume = {13}, year = {1999} }

TY - JOUR ID - citeulike:464528 L3 - citeulike-article-id:464528 N2 - This article is a case study of a woman-owned and -operated sexual products business, conceived in the midst of a fragmenting women's movement in 1977. The article tracks the evolution of pro-sex feminist ideology within this business during the past 22 years. Whereas most feminist organizations research focuses on nonprofit organizations and their relationship to the state, this study focuses on a political organization that depends on profits for survival. The voices in this study reveal the complexities of running an "alternative" business during the 1980s and 1990s and of balancing political ideals with profit needs. Ironically, as Toy Box and its consumer base grow (in response to capitalist pressures), more and more men and women are exposed to pro-sex feminism and buying into its philosophy. This contradiction is fundamental to the story of Toy Box's history and evolution. IS - 6 JF - Gender and Society EP - 732 TI - Feminism for Sale: Case Study of a Pro-Sex Feminist Business VL - 13 SP - 705 KW - consumption KW - gender KW - sex KW - thinknaughty AU - Loe, Meika PY - 1999/// UR - http://www.jstor.org/stable/190437 ER -