wdrews's netnography [12 articles] Export Sort

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	The Field Site as a Network: A Strategy for Locating Ethnographic Research [My Copy] Field Methods, Vol. 21, No. 2. (1 May 2009), pp. 181-199. by Jenna Burrell posted to ethnography netnography by wdrews on 2009-06-09 11:02:37 as along with 2 people and 1 group warters Mandre netnography
	The Virtual Ethnographer: Fieldwork in Distributed Electronic Environments [My Copy] Field Methods, Vol. 12, No. 1. (1 February 2000), pp. 3-17. by Karen Ruhleder posted to netnography by wdrews on 2009-06-09 10:10:51 as along with 1 person and 1 group warters netnography
	Beyond groups: seven pillars of peopled ethnography in organizations and communities [My Copy] Qualitative Research, Vol. 8, No. 5. (1 November 2008), pp. 547-567. by Japonica Brown-Saracino, Jessica Thurk, Gary A. Fine posted to ethnography netnography by wdrews on 2009-06-01 20:19:59 as along with 3 people and 1 group warters Mandre nellapower netnography
	Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards [My Copy] Journal of Business Research, Vol. 58, No. 1. (January 2005), pp. 89-95. by M. Nelson posted to netnography by wdrews on 2009-06-01 20:08:30 as along with 1 group netnography
	E-tribalized marketing?: the strategic implications of virtual communities of consumption [My Copy] European Management Journal, Vol. 17, No. 3. (June 1999), pp. 252-264. by R. Kozinets posted to netnography by wdrews on 2009-06-01 20:05:29 as
	Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research [My Copy] Journal of Retailing (11 April 2009) by Praveen Aggarwal, Rajiv Vaidyanathan, Alladi Venkatesh posted to lexical_semantics netnography by wdrews on 2009-06-01 20:02:31 as along with 1 group netnography
	How e-communities extend the concept of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory [My Copy] Marketing Theory, Vol. 5, No. 1. (1 March 2005), pp. 33-49. by Thomas W. Gruen, Talai Osmonbekov, Andrew J. Czaplewski posted to community moa netnography by wdrews on 2009-06-01 19:55:45 as along with 1 group netnography
	Learning and Knowledge-building in Open-source Communities: A Social-experiential Approach [My Copy] Management Learning, Vol. 37, No. 2. (1 June 2006), pp. 187-214. by Andrea Hemetsberger, Christian Reinhardt posted to netnography by wdrews on 2009-06-01 19:54:08 as along with 1 group netnography
	Digital Ethnography: An Examination of the Use of New Technologies for Social Research [My Copy] Sociology, Vol. 42, No. 5. (1 October 2008), pp. 837-855. by Dhiraj Murthy posted to netnography by wdrews on 2009-06-01 19:51:20 as along with 8 people and 1 group rrbarb erinmr hanneeriksen warters aalves vanarnhemj mrrodrigues anitsirk netnography
	Ethnographic Approaches to the Internet and Computer-Mediated Communication [My Copy] Journal of Contemporary Ethnography, Vol. 38, No. 1. (1 February 2009), pp. 52-84. by Angela C. Garcia, Alecea I. Standlee, Jennifer Bechkoff, Yan Cui posted to netnography by wdrews on 2009-06-01 19:44:56 as along with 5 people and 1 group hanneeriksen Sollitaire warters qbert jmueller17 netnography
	Connecting in Megaclasses: The Netnographic Advantage [My Copy] Journal of Marketing Education, Vol. 29, No. 1. (1 April 2007), pp. 69-84. by Norman J. O'Reilly, Ryan Rahinel, Mary K. Foster, Mark Patterson posted to netnography by wdrews on 2009-06-01 19:35:36 as along with 1 group netnography
	The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing [My Copy] Journal of Macromarketing, Vol. 28, No. 4. (1 December 2008), pp. 339-354. by Robert V. Kozinets, Andrea Hemetsberger, Hope J. Schau posted to collective_innovation consumercrowds netnography networked_marketing by wdrews on 2009-06-01 19:15:19 as along with 1 person and 1 group alimuro netnography

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netnography	12
social_networks	3
ethnography	2
performance	1
twitter	1
scalability	1
moa	1
social_network_analysis	1
collective_innovation	1
community	1
consumercrowds	1
algorithm	1
lexical_semantics	1
socialmedia	1
architecture	1
sna	1
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networked_marketing	1
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