The domain of mobile information services highlights the blurring of organisational boundaries in the telecommunications, IT and media industries. Various actors performing various roles have to collaborate in value networks to deliver those services. We formulated ten guidelines to support organisations creating these value networks. The backgrounds for these design guidelines are case study observations and literature studies from the fields of system engineering, process management and product design. The guidelines have been applied in an action research project in which a mobile information service was developed on a UMTS testbed and used by university campus visitors. The result of this test is that two guidelines were accepted without change and the others are adapted.