Explaining consumer acceptance of handheld Internet devices Export

@article{citeulike:952051, abstract = {The emerging mobile commerce (m-commerce) technology promises exciting possibilities for marketplace exchanges, but expected benefits to consumers as well as businesses await an understanding of consumer acceptance of this technology. Borrowing the technology acceptance model (TAM) from the work environment, we apply it to the consumer context (c-TAM) and extend it by incorporating both utilitarian and hedonic aspects of technology use. In workplace settings, perceived usefulness has been the predominant driver of technology adoption. Our empirical results show that while perceived usefulness (a utilitarian aspect) contributes to consumer adoption of Internet devices, what contributes even more is their "fun" attribute (a hedonic aspect). Moreover, some consumers are more visually oriented than others and are likely to adopt these devices even more than those who are less visually oriented. Marketing implications of these findings are described.}, author = {Bruner, Ii and Kumar, Anand}, booktitle = {Special Section on the 2002 SMA Retail Symposium}, citeulike-article-id = {952051}, citeulike-linkout-0 = {http://dx.doi.org/10.1016/j.jbusres.2003.08.002}, citeulike-linkout-1 = {http://www.sciencedirect.com/science/article/B6V7S-4B1VV3V-2/2/0497f1aeed95ba9397f7c038f40ebc92}, doi = {10.1016/j.jbusres.2003.08.002}, journal = {Journal of Business Research}, keywords = {acceptance, c-tam, it, mobile, tam}, month = {May}, number = {5}, pages = {553--558}, posted-at = {2006-11-19 20:35:34}, priority = {0}, title = {Explaining consumer acceptance of handheld Internet devices}, url = {http://dx.doi.org/10.1016/j.jbusres.2003.08.002}, volume = {58}, year = {2005} }

TY - JOUR ID - citeulike:952051 L3 - citeulike-article-id:952051 N2 - The emerging mobile commerce (m-commerce) technology promises exciting possibilities for marketplace exchanges, but expected benefits to consumers as well as businesses await an understanding of consumer acceptance of this technology. Borrowing the technology acceptance model (TAM) from the work environment, we apply it to the consumer context (c-TAM) and extend it by incorporating both utilitarian and hedonic aspects of technology use. In workplace settings, perceived usefulness has been the predominant driver of technology adoption. Our empirical results show that while perceived usefulness (a utilitarian aspect) contributes to consumer adoption of Internet devices, what contributes even more is their "fun" attribute (a hedonic aspect). Moreover, some consumers are more visually oriented than others and are likely to adopt these devices even more than those who are less visually oriented. Marketing implications of these findings are described. IS - 5 JF - Journal of Business Research EP - 558 TI - Explaining consumer acceptance of handheld Internet devices VL - 58 T2 - Special Section on the 2002 SMA Retail Symposium SP - 553 KW - acceptance KW - c-tam KW - it KW - mobile KW - tam AU - Bruner, Ii AU - Kumar, Anand PY - 2005/05// UR - http://dx.doi.org/10.1016/j.jbusres.2003.08.002 ER -