Improving Marketing/Logistics Cross-Functional Collaboration in the Supply Chain - The Impact of the Organizational Context Export

@article{citeulike:2677926, abstract = {Currently, little is known about the internal (intrafirm) behaviors that may positively affect collaborative marketing/logistics integration, or about the benefits that may be associated with making these considerable investments. In short, what should firms be doing to promote marketing/logistics collaborative integration? What is the potential payoff? This paper addresses these questions by examining relationships between the organization's evaluation and reward system, cross-functional collaboration, effective marketing/logistics interdepartmental integration, and distribution service performance.}, author = {Ellinger, A. E.}, citeulike-article-id = {2677926}, citeulike-linkout-0 = {http://dx.doi.org/10.1016/S0019-8501(99)00114-5}, citeulike-linkout-1 = {http://www.ingentaconnect.com/content/els/00198501/2000/00000029/00000001/art00114}, doi = {10.1016/S0019-8501(99)00114-5}, issn = {0019-8501}, journal = {Industrial Marketing Management}, keywords = {collaboration, intra-oranizational}, month = {January}, pages = {85--96}, posted-at = {2008-04-16 14:14:43}, priority = {2}, publisher = {Elsevier}, title = {Improving Marketing/Logistics Cross-Functional Collaboration in the Supply Chain - The Impact of the Organizational Context}, url = {http://dx.doi.org/10.1016/S0019-8501(99)00114-5}, year = {2000} }

TY - JOUR ID - citeulike:2677926 L3 - citeulike-article-id:2677926 N2 - Currently, little is known about the internal (intrafirm) behaviors that may positively affect collaborative marketing/logistics integration, or about the benefits that may be associated with making these considerable investments. In short, what should firms be doing to promote marketing/logistics collaborative integration? What is the potential payoff? This paper addresses these questions by examining relationships between the organization's evaluation and reward system, cross-functional collaboration, effective marketing/logistics interdepartmental integration, and distribution service performance. JF - Industrial Marketing Management SN - 0019-8501 EP - 96 TI - Improving Marketing/Logistics Cross-Functional Collaboration in the Supply Chain - The Impact of the Organizational Context PB - Elsevier SP - 85 KW - collaboration KW - intra-oranizational AU - Ellinger, AE PY - 2000/01// UR - http://dx.doi.org/10.1016/S0019-8501(99)00114-5 ER -