Opinion leadership in a computer-mediated environment Export

@article{citeulike:5015406, abstract = {This paper investigates the characteristics of opinion leaders within the computer-mediated environment, analyses the differences between online opinion leaders and online non-leaders and examines the implications of opinion leadership theory for e-commerce. This study finds that opinion leaders in computer-mediated environments possess significantly higher levels of enduring involvement, innovativeness, exploratory behaviour and self-perceived knowledge than non-leaders. Online opinion leaders also possess greater computer skills, have used the internet for a longer period of time and use the internet more frequently for longer sessions than non-leaders. Copyright {\copyright} 2005 John Wiley \& Sons, Ltd.}, author = {Lyons, Barbara and Henderson, Kenneth}, citeulike-article-id = {5015406}, citeulike-linkout-0 = {http://dx.doi.org/10.1002/cb.22}, citeulike-linkout-1 = {http://www3.interscience.wiley.com/cgi-bin/abstract/111081741/ABSTRACT}, doi = {10.1002/cb.22}, journal = {Journal of Consumer Behaviour}, keywords = {cmc, opinionleader, wom, word-of-mouth}, number = {5}, pages = {319--329}, posted-at = {2009-06-29 21:34:06}, priority = {2}, title = {Opinion leadership in a computer-mediated environment}, url = {http://dx.doi.org/10.1002/cb.22}, volume = {4}, year = {2005} }

TY - JOUR ID - citeulike:5015406 L3 - citeulike-article-id:5015406 N2 - This paper investigates the characteristics of opinion leaders within the computer-mediated environment, analyses the differences between online opinion leaders and online non-leaders and examines the implications of opinion leadership theory for e-commerce. This study finds that opinion leaders in computer-mediated environments possess significantly higher levels of enduring involvement, innovativeness, exploratory behaviour and self-perceived knowledge than non-leaders. Online opinion leaders also possess greater computer skills, have used the internet for a longer period of time and use the internet more frequently for longer sessions than non-leaders. Copyright © 2005 John Wiley & Sons, Ltd. IS - 5 JF - Journal of Consumer Behaviour EP - 329 TI - Opinion leadership in a computer-mediated environment VL - 4 SP - 319 KW - cmc KW - opinionleader KW - wom KW - word-of-mouth AU - Lyons, Barbara AU - Henderson, Kenneth PY - 2005/// UR - http://dx.doi.org/10.1002/cb.22 ER -