Computer-Mediated Word-of-Mouth Communication on RateMyProfessors.com: Expectancy Effects on Student Cognitive and Behavioral Learning Export

@article{citeulike:5015587, abstract = {The purpose of this study was to experimentally test the influence of expectancies formed through computer-mediated word-of-mouth communication (WOM) on student learning. Increasingly, students rely on computer-mediated WOM through sites such as RateMyProfessors.com to aid in the process of information-gathering and course selection. It was hypothesized that students who received positive computer-mediated WOM about a course would demonstrate greater levels of cognitive and behavioral learning than would students who received no information or negative computer-mediated WOM. Results demonstrated the predicted effects for cognitive and behavioral learning. It was further hypothesized that observed expectancy effects would be mediated by affect toward learning. Results supported a partial mediational role for affect in the context of positive expectancies, but not negative expectancies. Results were discussed in terms of the role of computer-mediated WOM in generating expectations, the expectations-affect-behavior hypothesis, and the influence of student expectations on learning outcomes.}, author = {Edwards, Autumn and Edwards, Chad and Shaver, Carrie and Oaks, Mark}, citeulike-article-id = {5015587}, citeulike-linkout-0 = {http://dx.doi.org/10.1111/j.1083-6101.2009.01445.x}, citeulike-linkout-1 = {http://www.ingentaconnect.com/content/bpl/jcmc/2009/00000014/00000002/art00008}, doi = {10.1111/j.1083-6101.2009.01445.x}, issn = {1083-6101}, journal = {Journal of Computer-Mediated Communication}, keywords = {cmc, ewom, wom, word-of-mouth}, month = {January}, pages = {368--392}, posted-at = {2009-06-29 22:02:26}, priority = {2}, publisher = {Blackwell Publishing}, title = {Computer-Mediated Word-of-Mouth Communication on RateMyProfessors.com: Expectancy Effects on Student Cognitive and Behavioral Learning}, url = {http://dx.doi.org/10.1111/j.1083-6101.2009.01445.x}, year = {2009} }

TY - JOUR ID - citeulike:5015587 L3 - citeulike-article-id:5015587 N2 - The purpose of this study was to experimentally test the influence of expectancies formed through computer-mediated word-of-mouth communication (WOM) on student learning. Increasingly, students rely on computer-mediated WOM through sites such as RateMyProfessors.com to aid in the process of information-gathering and course selection. It was hypothesized that students who received positive computer-mediated WOM about a course would demonstrate greater levels of cognitive and behavioral learning than would students who received no information or negative computer-mediated WOM. Results demonstrated the predicted effects for cognitive and behavioral learning. It was further hypothesized that observed expectancy effects would be mediated by affect toward learning. Results supported a partial mediational role for affect in the context of positive expectancies, but not negative expectancies. Results were discussed in terms of the role of computer-mediated WOM in generating expectations, the expectations-affect-behavior hypothesis, and the influence of student expectations on learning outcomes. JF - Journal of Computer-Mediated Communication SN - 1083-6101 EP - 392 TI - Computer-Mediated Word-of-Mouth Communication on RateMyProfessors.com: Expectancy Effects on Student Cognitive and Behavioral Learning PB - Blackwell Publishing SP - 368 KW - cmc KW - ewom KW - wom KW - word-of-mouth AU - Edwards, Autumn AU - Edwards, Chad AU - Shaver, Carrie AU - Oaks, Mark PY - 2009/01// UR - http://dx.doi.org/10.1111/j.1083-6101.2009.01445.x ER -