wozn's word-of-mouth [15 articles] Export

Recent papers added to wozn's library classified by the tag word-of-mouth. You can also see everyone's word-of-mouth.

	Product/Consumption-Based Affective Responses and Postpurchase Processes [My Copy] Journal of Marketing Research, Vol. 24, No. 3. (1987), pp. 258-270. by Robert A. Westbrook posted to wom word-of-mouth by wozn on 2009-07-10 13:34:30 as along with 2 people jknaapen justaubrey
	Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations [My Copy] Int. J. Electron. Commerce, Vol. 13, No. 4. (2009), pp. 9-38. by Man Cheung, Chuan Luo, Choon Sia, Huaping Chen posted to credibility ewom wom word-of-mouth by wozn on 2009-07-10 12:13:22 as
	Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators [My Copy] Journal of the Academy of Marketing Science, Vol. 36, No. 4. (1 December 2008), pp. 578-596. by Celso de Matos, Carlos Rossi posted to meta-analysis wom word-of-mouth by wozn on 2009-07-05 13:26:31 as
	Word of mouth: understanding and managing referral marketing [My Copy] Journal of Strategic Marketing (September 1998), pp. 241-254. by F. A. Buttle posted to referral wom word-of-mouth by wozn on 2009-07-04 06:38:35 as
	A Test of Services Marketing Theory: Consumer Information Acquisition Activities [My Copy] Journal of Marketing, Vol. 55, No. 1. (1991), pp. 10-25. by Keith B. Murray posted to wom word-of-mouth by wozn on 2009-07-03 18:54:14 as along with 1 person tschenk
	Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (Lea's Communication Series) [My Copy] (01 October 2003) by Allan J. Kimmel posted to rumor rumors wom word-of-mouth by wozn on 2009-07-03 12:31:31 as
	Word-of-mouth effects on short-term and long-term product judgments [My Copy] Journal of Business Research, Vol. 32, No. 3. (March 1995), pp. 213-223. by P. Bone posted to wom word-of-mouth by wozn on 2009-07-02 06:48:27 as along with 1 person jknaapen
	Disentangling the Effects of Social Network Density on Electronic Word-of-Mouth (eWOM) Intention [My Copy] Journal of Computer-Mediated Communication (January 2009), pp. 352-367. by Dongyoung Sohn posted to ewom wom word-of-mouth by wozn on 2009-06-30 05:52:10 as
	Using Online Conversations to Study Word-of-Mouth Communication [My Copy] Marketing Science, Vol. 23, No. 4. (2004), pp. 545-560. by David Godes, Dina Mayzlin posted to ewom wom word-of-mouth by wozn on 2009-06-29 22:27:19 as along with 1 person jknaapen
	Computer-Mediated Word-of-Mouth Communication on RateMyProfessors.com: Expectancy Effects on Student Cognitive and Behavioral Learning [My Copy] Journal of Computer-Mediated Communication (January 2009), pp. 368-392. by Autumn Edwards, Chad Edwards, Carrie Shaver, Mark Oaks posted to cmc ewom wom word-of-mouth by wozn on 2009-06-29 22:02:26 as
	Opinion leadership in a computer-mediated environment [My Copy] Journal of Consumer Behaviour, Vol. 4, No. 5. (2005), pp. 319-329. by Barbara Lyons, Kenneth Henderson posted to cmc opinionleader wom word-of-mouth by wozn on 2009-06-29 21:34:06 as
	Role of Product-Related Conversations in the Diffusion of a New Product [My Copy] Journal of Marketing Research, Vol. 4, No. 3. (1967), pp. 291-295. by Johan Arndt posted to wom word-of-mouth by wozn on 2009-06-29 20:06:58 as
	Social Ties and Word-of-Mouth Referral Behavior [My Copy] The Journal of Consumer Research, Vol. 14, No. 3. (1987), pp. 350-362. by Jacqueline J. Brown, Peter H. Reingen posted to referral social socialties ties wom word-of-mouth by wozn on 2009-04-17 07:27:57 as along with 5 people danny_moy_2000 makrehchi jknaapen eldaly gvanloon
	Analysis of Referral Networks in Marketing: Methods and Illustration [My Copy] Journal of Marketing Research, Vol. 23, No. 4. (1986), pp. 370-378. by Peter H. Reingen, Jerome B. Kernan posted to referral wom word-of-mouth by wozn on 2009-04-17 07:27:03 as
	Word-of-Mouth Processes within a Services Purchase Decision Context [My Copy] Journal of Service Research, Vol. 3, No. 2. (1 November 2000), pp. 166-177. by Harvir S. Bansal, Peter A. Voyer posted to services wom word-of-mouth by wozn on 2008-12-08 09:18:31 as along with 1 person jknaapen

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knowledgesharing	25
gss	21
mobile	17
wom	17
businessmodels	15
mobileadvertising	15
word-of-mouth	15
knowledgemanagement	14
knowledge	13
intra-oranizational	9
knowledgetransfer	9
collaboration	8
mnc	7
motivation	6
socialnetworks	6
context-aware	5
determinants	5
ewom	5
services	5
social	5
tam	5
technology	5
ties	5
wiki	5
cloud	4
mobileservices	4
rewards	4
sms	4
textmessaging	4
b2b	3
context	3
eai	3
governance	3
incentives	3
integration	3
mobileindustry	3
organization	3
referral	3
valuenetwork	3
adoption	2
attitude	2
casestudy	2
cmc	2
credibility	2
definition	2
firm	2
knowledgeflows	2
micro-foundation	2
micro-level	2
participation	2
phone	2
recommendations	2
sns	2
socialcapital	2
socialties	2
trust	2
valuechain	2
web	2
acceptance	1
behaviour	1
bluetooth	1
broadcast	1
camera	1
communication	1
communities	1
content	1
contextprovider	1
contracts	1
enterprise20	1
facebook	1
frequency	1
grid	1
information	1
internet	1
inter-organizational	1
knowledgedocumentation	1
location-aware	1
marketing	1
meta-analysis	1
mno	1
mobiledata	1
model	1
opinionleader	1
rbv	1
recommendation	1
resource-based	1
rumor	1
rumors	1
smartphone	1
soa	1
sourcecredibility	1
study	1
synergies	1
telco	1
topmanagement	1
ugc	1
usability	1
user-generatedcontent	1
viral	1
wap	1
web20	1
wirelesssensornetworks	1
wsn	1

wozn's word-of-mouth [15 articles] Export

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