In Community We Trust: Online Security Communication at eBay Export

@article{citeulike:3749393, abstract = {As e-commerce and virtual communities fundamentally change the way Americans do business and build relationships, how can people be assured of safety in unfamiliar cyberspaces? This essay focuses on online auction site eBay to understand how eBay has successfully attracted millions of users in spite of perceived risks and uncertainties. It argues that eBay is, in fact, a community (of commerce), and that the rhetorical construction of "community" on the site provides a foundation for trust between users. Based on trust theory, this essay isolates eBay's "community trust" model as consisting of seven elements that work together to give users reasons to trust and to be trustworthy. Finally, the essay examines recent changes to eBay's system, suggesting that so-called improvements for control might actually weaken the "community trust" system already in place2013a warning to other sites that might imitate eBay's community approach.}, address = {Assistant Professor in the Department of Communication at Purdue University. He studies corporate rhetoric and is currently exploring how organizations rhetorically construct trust online. His work has appeared in journals such as the , , and the . Portions of this work were supported by sponsors of the Center for Education and Research in Information Assurance and Security (CERIAS). The author thanks CERIAS for its support, eBay for its cooperation, and Charles Stewart and Cynthia Stohl for their helpful feedback.}, author = {Boyd, Josh}, citeulike-article-id = {3749393}, citeulike-linkout-0 = {http://dx.doi.org/10.1111/j.1083-6101.2002.tb00147.x}, citeulike-linkout-1 = {http://www3.interscience.wiley.com/cgi-bin/abstract/120837846/ABSTRACT}, doi = {10.1111/j.1083-6101.2002.tb00147.x}, journal = {Journal of Computer-Mediated Communication}, keywords = {ebay, fraud}, number = {3}, pages = {0}, posted-at = {2008-12-05 03:37:47}, priority = {2}, title = {In Community We Trust: Online Security Communication at eBay}, url = {http://dx.doi.org/10.1111/j.1083-6101.2002.tb00147.x}, volume = {7}, year = {2002} }

TY - JOUR ID - citeulike:3749393 L3 - citeulike-article-id:3749393 N2 - As e-commerce and virtual communities fundamentally change the way Americans do business and build relationships, how can people be assured of safety in unfamiliar cyberspaces? This essay focuses on online auction site eBay to understand how eBay has successfully attracted millions of users in spite of perceived risks and uncertainties. It argues that eBay is, in fact, a community (of commerce), and that the rhetorical construction of "community" on the site provides a foundation for trust between users. Based on trust theory, this essay isolates eBay's "community trust" model as consisting of seven elements that work together to give users reasons to trust and to be trustworthy. Finally, the essay examines recent changes to eBay's system, suggesting that so-called improvements for control might actually weaken the "community trust" system already in place2013a warning to other sites that might imitate eBay's community approach. IS - 3 JF - Journal of Computer-Mediated Communication AD - Assistant Professor in the Department of Communication at Purdue University. He studies corporate rhetoric and is currently exploring how organizations rhetorically construct trust online. His work has appeared in journals such as the , , and the . Portions of this work were supported by sponsors of the Center for Education and Research in Information Assurance and Security (CERIAS). The author thanks CERIAS for its support, eBay for its cooperation, and Charles Stewart and Cynthia Stohl for their helpful feedback. EP - 0 TI - In Community We Trust: Online Security Communication at eBay VL - 7 SP - 0 KW - ebay KW - fraud AU - Boyd, Josh PY - 2002/// UR - http://dx.doi.org/10.1111/j.1083-6101.2002.tb00147.x ER -