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We-Think: Mass innovation, not mass production Export

(01 July 2009)

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co-creation design-in-use innovations

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“Leadbeater’s book should be compulsory reading for all who seek to understand the driving force of this century.”—_Management Today_ “_We-Think¬_ is inspiring in its analysis.”—_The Independent_ “A riveting guide to a new world in which a whole series of assumptions are being overturned by innovations on the web.”—_The Spectator_ Charles Leadbeater explores the ways in which mass collaboration is dramatically reshaping our approach to work, play, and communication. Society is no longer based on mass consumption but on mass participation. New forms of collaboration—such as Wikipedia, Facebook, MySpace, and YouTube—are paving the way for an age in which people want to be players, rather than mere spectators, in the production process. _We-Think_ explains how the rise of mass collaboration will affect us and the world in which we live. We think therefore we are. The future is us. **Charles Leadbeater** is one the world’s leading authorities on innovation and creativity in organizations. His previous books include _Living on Thin Air_ and _Up the Down Escalator_. _The New York Times_ described his idea of the Pro-Am Revolution as one of the most influential of the decade. He lives in London.


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