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Method of Evaluating Contents on the Basis of Community's Interest Using Data from Social Bookmark Services Export

In Proceedings of The 6th International Workshop on Social Intelligence Design (July 2007), pp. 191-205.

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This research aims toward the development of multifarious information search technique by utilizing contents which are accumulated to SBM and tags. With the time series analysis of tagging conduct, the method can extract contents which are appraised as sprouting of SBM users' interest, as central interest of them, and as the topic of communication between them respectively. In other words, tags of SBM can bring us appropriate information according to our intent. Since tags tell us major interest and cutting edge of the users', the way extracting from tag has potential working for profiling users and making use of the information for marketing activity toward them. We conduct approach to make use of actual data to search for polyphenic situation which has never been conducted. We think this way must be improved when you recognize mechanism of SBM as communication platform and the function of tags.


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