Using social psychology to motivate contributions to online communities Export

@inproceedings{citeulike:165117, abstract = {Under-contribution is a problem for many online communities. Social psychology theories of social loafing and goal-setting can provide mid-level design principles to address this problem. We tested the design principles in two field experiments. In one, members of an online movie recommender community were reminded of the uniqueness of their contributions and the benefits that follow from them. In the second, they were given a range of individual or group goals for contribution. As predicted by theory, individuals contributed when they were reminded of their uniqueness and when they were given specific and challenging goals, but other predictions were not borne out. The paper ends with suggestions and challenges for mining social science theories as well as implications for design.}, address = {New York, NY, USA}, author = {Beenen, Gerard and Ling, Kimberly and Wang, Xiaoqing and Chang, Klarissa and Frankowski, Dan and Resnick, Paul and Kraut, Robert E.}, booktitle = {CSCW '04: Proceedings of the 2004 ACM conference on Computer supported cooperative work}, citeulike-article-id = {165117}, citeulike-linkout-0 = {http://portal.acm.org/citation.cfm?id=1031642}, citeulike-linkout-1 = {http://dx.doi.org/10.1145/1031607.1031642}, doi = {10.1145/1031607.1031642}, isbn = {1-58113-810-5}, keywords = {communities, contributions, motivate, online, phsycology, social}, location = {Chicago, Illinois, USA}, pages = {212--221}, posted-at = {2007-09-15 01:23:18}, priority = {0}, publisher = {ACM}, title = {Using social psychology to motivate contributions to online communities}, url = {http://dx.doi.org/10.1145/1031607.1031642}, year = {2004} }

TY - CONF ID - citeulike:165117 L3 - citeulike-article-id:165117 N2 - Under-contribution is a problem for many online communities. Social psychology theories of social loafing and goal-setting can provide mid-level design principles to address this problem. We tested the design principles in two field experiments. In one, members of an online movie recommender community were reminded of the uniqueness of their contributions and the benefits that follow from them. In the second, they were given a range of individual or group goals for contribution. As predicted by theory, individuals contributed when they were reminded of their uniqueness and when they were given specific and challenging goals, but other predictions were not borne out. The paper ends with suggestions and challenges for mining social science theories as well as implications for design. CY - Chicago, Illinois, USA SN - 1-58113-810-5 AD - New York, NY, USA EP - 221 TI - Using social psychology to motivate contributions to online communities PB - ACM T2 - CSCW '04: Proceedings of the 2004 ACM conference on Computer supported cooperative work SP - 212 KW - communities KW - contributions KW - motivate KW - online KW - phsycology KW - social AU - Beenen, Gerard AU - Ling, Kimberly AU - Wang, Xiaoqing AU - Chang, Klarissa AU - Frankowski, Dan AU - Resnick, Paul AU - Kraut, Robert PY - 2004/// UR - http://dx.doi.org/10.1145/1031607.1031642 ER -