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Psychology of Facebook - Syllabus


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For ten weeks we will focus on persuasion psychology in Facebook. In other words, we will examine Facebook as a system that can foster attitude and behavior change. This generally has two facets: First, Facebook, Inc., has persuasive goals. For example, Facebook seeks to persuade users to upload profile pictures. Second, the users themselves have persuasive goals. For example, when a person uploads a profile picture, what persuasive goals drive the photo selected?


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